What's worse is that Masumi Hayami is known for being ruthless and cold-hearted. He is known for treating actors and actresses like commodities, something even he admits. Tsukikage would have known this. And yet, she still signed Maya over to his company. That is very clearly exploitation of the worst kind.
Maybe this is a result of the fact that I actually have morals but I genuinely don't understand the Kira worshippers. If a random dude came out and claimed to be a god and he had the ability to kill people with just a name and face, I would be running in the opposite direction. Goodbye society. Goodbye social media. I'm about to go live in the woods.